Transforming Leaders Making the Impossible Happen
Goss Reid Associates, Inc. is a management consulting firm founded by Tracy Goss and Sheila Reid in 1990 based in San Antonio, Texas. The firm works with CEOs and their senior management teams of companies committed to taking the lead and keeping the lead.
Team
Whatever is impossible in your industry today someone will make happen tomorrow and change the world. The only question is, will it be you, or will it be a competitor?
-Tracy Goss
TRACY GOSS
Founder
Ms. Tracy Goss was an internationally recognized senior consultant, author, and lecturer. Ms. Goss developed the strategic principles, thinking, and practices of the Executive Re-Invention methodologies. Her award-winning book “The Last Word On Power: Executive Re-Invention for Leaders Who Must Make the impossible Happen” and Harvard Business Review article “The Reinvention Roller Coaster: Risking the Present for a Powerful Future” are must-reads for senior executives and leaders of today’s major industries. She contributed to the Harvard Business Review on Change and lectured to business audiences at the Stanford School of Business. Ms. Goss graduated from Emerson College and the Mastery of Management delivered by the Darden Business School at the University of Virginia.
SHEILA REID
Co-Founder and President
Sheila co-founded Goss Reid Associates, Inc. with Tracy Goss in 1990. Sheila serves as the firm’s President. She created the “Winning Strategy” methodology with Ms. Goss. In addition, she developed, designed, and lead the “Executive Re-Invention” program with Ms. Goss. She was a co-founder of the original Arkansas Ballet Company. She received a Rockefeller Study Grant from the Arkansas Arts Center and studied the performing arts.
Our Clients
Paramount
IBM
Swiss Bank
Chase Manhattan
Prudential
H-E-B
NatureSweet
Schnucks
Silver Ventures
Applied Materials
Owens Corning
Joeris
Leadership Development
Re-Invention Program
We work in partnership with CEOS and senior leadership teams to re-invent their organizations to lead their industries more effectively.
Publications
